Technology Related to Cookies and Similar Technology (“Cookie Notification”)

Affordable Care, LLC (“we,” “us,” “our,” or “Affordable Care”) controls this website, https://www.myprosmile.com/ (“Site”), our text messages, our e-mail marketing campaigns, and other digital advertising (collectively, our “Service(s)”). This “Cookie Notification” governs any of our Services that link to this Cookie Notification and is applicable to you (“you,” “your,” or “user”).

1. Cookies, Anonymous Identifiers, Web Beacons, and Other Internet Tracking Technology

We utilize cookies, anonymous identifiers, web beacons, and other Internet tracking technology to collect information from your computer, mobile, or other device.

• A “cookie” is a data file that is created and stored on your computer’s hard drive when you visit our Service(s). An “anonymous identifier” is a random string of characters that is used for similar reasons as cookies.

• We use cookies and anonymous identifiers to become more familiar with users through the study of analytics. Some portions of the Service(s) require the use of cookies for proper function. Anonymous identifiers can be used where cookie technology is not available. You may refuse to accept cookies by activating the appropriate setting on your web browser. If you select this setting, you may be unable to access certain parts of our Service(s). Unless you have adjusted your browser setting so that it will refuse cookies, we will issue cookies when you direct your browser to our Service(s).

• A “web beacon” is an object embedded into a web page or an e-mail that collects various data. A web beacon is known by several common terms, such as a web bug, tag, page tag, tracking bug, tracking pixel, pixel tag, web pixel, targeting pixel, re-targeting pixel, and clear gif. A web beacon functions similarly to a cookie and can

allow us to learn more about a user’s behaviors, actions, and preferences. When used within e-mail, for example, a web beacon can track whether a user opens a message, clicks on a link within the e-mail, and similar actions. We also use other, similar Internet tracking technology to monitor a user’s actions coming to our Service(s), moving through our Service(s), and after leaving our Service(s).

2. How we use cookies

We use cookies to track how our users access and use the services offered on our website, to learn when and how users visit the Service(s), to make personalized features and other services available to you, to learn which terms are used, to learn which websites direct you to our services, to compile and analyze aggregate statistics and trends, and to otherwise help administer and improve the Service(s). We also use cookies to help display certain information on the Service(s) and to improve your enjoyment and convenience when using or visiting our website(s); for example, by remembering your contact and other information when you access or use the website(s). We also use cookies to facilitate login and access actions to enter a user account. For more information on how we use the information we gather from our users’ activity on the Service(s), please see our Privacy Policy.

• Specifically, we use necessary cookies, which allow you to access and use our services, and which allow us to deliver our services to you. For example, when you use our Service(s) and login to your user account, we use Session Id cookies and JavaScript check cookies.

• We use performance cookies that allow us to track usage. This allows us to learn more about how users use the Service(s) so that we make changes and improvements, as necessary.

• We use targeting cookies that measure the effectiveness of our advertising campaigns and to track sites you’ve visited so that we can measure the effectiveness of our advertising campaigns.

• We also allow third parties to place their cookies within our services. For example, some of the companies that use our service(s) add custom code that allows them to add performance and targeting cookies to the pages they offer to their users

3. Change settings from within your browser

To enable and disable cookies, you may change your settings from within your browser by going to the “help” function on most browsers. If you choose to have your browser refuse cookies, then it is likely that some areas of the website will not function properly when you use or visit them.

The instructions for these vary from browser to browser and they may change from time to time as new versions are released. Here are some links to instructions for the most common browsers:

Microsoft Internet Explorer 
Click here for Microsoft Internet Explorer 

Mozilla Firefox 
Click here for Mozilla Firefox 

Google Chrome 
Click here for Google Chrome 

Safari 
Click here for Safari 

For other browsers, try searching for “managing cookies in [browser name].”

If you have any questions or concerns about our use of cookies and other tracking technologies, please send us an e-mail at privacy@affordablecare.com. To learn more about your Privacy Policy, please read the policy here.